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> RACETALK > Race Talk ~ Of Any Form ~ Let's get it on! > Danica showing the way for Promotions


Danica showing the way for Promotions
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Loren
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 Posted: Friday Jul 4th, 2008 04:13 AM

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I recently have started becoming a fan of Danica Patrick's ability to promote herself and her sponsor's products.  She is leading the way on using the inter-net for promotion, of both herself and products.

check out this site in which Danica is promoting Motorola - it ain't no You Tube.....

http://promo.motorola.com/motodanica/08/index.html

and than of course, her own site -

http://www.danicapatrick.com

 

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 Posted: Friday Jul 4th, 2008 04:26 AM

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Loren wrote: I recently have started becoming a fan of Danica Patrick's ability to promote herself and her sponsor's products.  She is leading the way on using the inter-net for promotion, of both herself and products.

check out this site in which Danica is promoting Motorola - it ain't no You Tube.....

http://promo.motorola.com/motodanica/08/index.html

and than of course, her own site -

http://www.danicapatrick.com

 


LOL.

It ain't no youtube thats for sure. 

But there is plenty of Danica to see on youtube:shock:

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 Posted: Friday Jul 4th, 2008 04:54 AM

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Danica showing the way for promotions circa 2001:

http://youtube.com/watch?v=mHuxgZuVp-0

some more in 2006:

http://youtube.com/watch?v=ZolVMIelrGw&feature=related

and again in 2008:

 http://youtube.com/watch?v=yCk8F9jofpo 

but this is my favorite Danica "showing the way for promotions" promotion:

 http://youtube.com/watch?v=hT2ViQY6bhk&feature=related

I love youtube.  :)

 

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 Posted: Friday Jul 4th, 2008 05:01 AM

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LOL - good choice for your favorite :cool:

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 Posted: Friday Jul 4th, 2008 05:20 AM

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Bluteam wrote: I love youtube.  :)


You and a few billion other people. 



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 Posted: Friday Jul 4th, 2008 06:49 AM

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GregB wrote: Bluteam wrote: I love youtube.  :)


You and a few billion other people. 

lol YEA!



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 Posted: Friday Jul 4th, 2008 04:30 PM

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Loren wrote: I recently have started becoming a fan of Danica Patrick's ability to promote herself and her sponsor's products.  She is leading the way on using the inter-net for promotion, of both herself and products.

check out this site in which Danica is promoting Motorola - it ain't no You Tube.....

http://promo.motorola.com/motodanica/08/index.html

and than of course, her own site -

http://www.danicapatrick.com

 

It aint know you tube wow I dont understand why you have a problem with you tube

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 Posted: Friday Jul 4th, 2008 06:45 PM

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Travis Rutz fan wrote:  

It aint know you tube wow I dont understand why you have a problem with you tube



I am a quality junkie - You Tube is on the bottom scale of quality - while other formats, divx, silverlight, flash are on the top end of the scale -

 When I do a web cast it takes from 20 to 30 hours of time to produce it. If you could see it on a DVD - you would go wow -  maximum quality - when you watch it on my website it is fair to good quality - if I put it on you tube it becomes poor quality - I don't want to spend 20 to 30 hours of my time to have it viewed under poor quality - I would like it to be viewed at its best possible quality - I admit, its ego.

This morning I run some test vids using Silverlight - I like, very much. The quality is a nice step upwards. However, to view it, the viewer needs broadband and the silverlight plug in. The player is a free download. Shortly I will be offering both formats, the Silverlight, and the present standard 320 X 240 windows media file, although I am going to probably increase this to a larger size as I can now, finally, encode larger size without the strobing bug -

Will some watch the web casts using the new Silverlight format - yes they will. Will some not, yes they will. However, the ones that view via Silverlight will have a much better viewing expierence, making the overall web cast just that much better.

Hope this helps - I hope you will be able to watch some of the webcasts in the upcoming Silverlight format - it is like having your own theater sitting on your computer.

Down the road, using Silverlight I will offer up bookmarks, or chapters, just like on a DVD - so you will have a menu of the heats, mains, features, interviews - don't want to watch the heats, you won't have to, you can go right to the main - you will be able to menu select the various races - and will evenually have inter-active controls to further increase the veiwing experience.

That's my effort - I am striving to learn how to give the best possible presentation to my web casts.


Hey, all the best -

06/04/2008 11:12 pm

The Sunday ASCS May 25 race is now posted in the Silverlight format - requires download of the Silverlight plug - in. You'll be auto prompted to do this when you go to the Silverlight video. Probably also needs a broadband or good DSL connection.

http://www.nwracingvideos.com/videocurrent.aspx

 

Last edited on Saturday Jul 5th, 2008 06:11 AM by

RaceNut
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 Posted: Saturday Jul 5th, 2008 08:54 PM

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Sileverlight does make a lot of difference. I had downloaded it about a month ago, but hadn't tryed it out on any video yet. I see it does make a big difference on video viewing on the Web. Keep up the good work.

Racenut

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 Posted: Sunday Jul 6th, 2008 03:50 PM

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thank you.

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 Posted: Sunday Jul 6th, 2008 06:22 PM

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I think that you tube is a good place to post videos for people that cant make it to the races can watch  the races on video.  I think the you tube videos are as good as every other pearson that does racing videos.



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 Posted: Sunday Jul 6th, 2008 06:24 PM

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sprint_car_fan2007 wrote: I think that you tube is a good place to post videos for people that cant make it to the races can watch  the races on video.  I think the you tube videos are as good as every other pearson that does racing videos.
sorry My brothers acount was still logged in I was the one that rote what it says above.

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 Posted: Monday Jul 7th, 2008 12:23 AM

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Good thing Danica is a very talented corporate spokesperson, as she is lacking in low speed car control, proven by all her pit road accidents, and having seen 95% of her in that Maxum spread, she ain't that hot in the looks department either.



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Loren
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 Posted: Monday Jul 7th, 2008 04:04 AM

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Travis Rutz fan wrote: sprint_car_fan2007 wrote: I think that you tube is a good place to post videos for people that cant make it to the races can watch  the races on video.  I think the you tube videos are as good as every other pearson that does racing videos.
sorry My brothers acount was still logged in I was the one that rote what it says above.


Hi - we all do this for fun. And it makes us feel apart of racing, of which, we are when we video tape, take photos, and share our efforts. Its all good. Even our opinions expressed help us all to further our abilities and our own development in bringing northwest racing to as many fans as possible. Doesn't matter if it is You Tube, or indivdual racing web sites, it gets our racing out to the fans. And that ain't a bad thing.

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 Posted: Monday Jul 7th, 2008 04:06 AM

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Loren wrote: Travis Rutz fan wrote: sprint_car_fan2007 wrote: I think that you tube is a good place to post videos for people that cant make it to the races can watch  the races on video.  I think the you tube videos are as good as every other pearson that does racing videos.
sorry My brothers acount was still logged in I was the one that rote what it says above.


Hi - we all do this for fun. And it makes us feel apart of racing, of which, we are when we video tape, take photos, and share our efforts. Its all good. Even our opinions expressed help us all to further our abilities and our own development in bringing northwest racing to as many fans as possible. Doesn't matter if it is You Tube, or indivdual racing web sites, it gets our racing out to the fans. And that ain't a bad thing.

Oh really? doing it for fun huh..... Well in that case, why are you talking about charging people to watch your videos?



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Loren
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 Posted: Monday Jul 7th, 2008 05:11 AM

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sprint_car_fan2007 wrote: Loren wrote: Travis Rutz fan wrote: sprint_car_fan2007 wrote: I think that you tube is a good place to post videos for people that cant make it to the races can watch  the races on video.  I think the you tube videos are as good as every other pearson that does racing videos.
sorry My brothers acount was still logged in I was the one that rote what it says above.


Hi - we all do this for fun. And it makes us feel apart of racing, of which, we are when we video tape, take photos, and share our efforts. Its all good. Even our opinions expressed help us all to further our abilities and our own development in bringing northwest racing to as many fans as possible. Doesn't matter if it is You Tube, or indivdual racing web sites, it gets our racing out to the fans. And that ain't a bad thing.

Oh really? doing it for fun huh..... Well in that case, why are you talking about charging people to watch your videos?


When I started this there was only Dirt Vision, world of Outlaws that was doing on-line webcasts. They were the only ones also that had a subscription, pay-to-view format. They still do. They now use older archived races as a means to develop further traffic for their web-site.

The idea for having a pay-to-view site is to generate revenue for a)myself so that I can expand to covering larger short-track racing events and b) to hopefully share some of that revenue back for purses for racing events.

I have been invited on several occansions to cover events for tracks / promoters outside of Washington. I just don't have the money for the transportation costs. Setting up a pay-to-view site might provide the revenue for me that would allow me to cover other events.

Basically, subscribers would be providing the necessary travel costs to enable me to go to races that otherwise I wouldn't be able to.

At the moment, there is zero monies being generated by anyone taking videos of racing in the Northwest. Lack of funding always means an inability to grow an effort.

I have been hoping to develop a product that is marketable. I have been working on it for the last four years as a serious hobby. I still, to this day, remain the only one in the entire country that provides full web casts of races totally free for viewing. DirtVision remains a pay-to-view site for their current season. 

Imagine if for 20 bucks you could settle down and watch Chili Bowl, Gold Cup, National ASCS events, Turkey Night, Silver Crown racing, National midget events - its all there to be done. But it will take financial support.

I have an excellent race videographer friend in the midwest who if the darn promoters would just pay his gas expenses, he would be presenting on the inter-net amazing coverage of midwest events! However, the promoters aren't willing to pay a few hundred bucks to promote short track racing through the inter-net. He provided full coverage of two tracks just a year ago. The main track got sold, the new management gave video taping rights to another guy who makes a few bucks to sale video tapes. This is the same track, mind you, that my friend covered and provided exposure for several major midget races that showcased several NASCAR drivers. We had our toe in the door for covering USAC events from the midwest. The new management couldn't see pass selling a few video tapes to having their track showcased via the net. Today that track has zero exposure in any national media form. Go figure. 

Anyway, any ability to expand the use of the inter-net to promote short track racing is going to take funding. And although it sucks, I am of the growing opinion that the only way to generate that possible funding is through a pay-to-view site.

And once you step into that world, you now cross over into a business matrix, and that would most likely require contractual agreements with promoters, or series for video coverage.

I am not sure I will find a track, or a series, that will be willing to provide exclusive video rights and take a shot at developing a pay-to-view effort. 

I have had some modest success in developing increased driver exposure. One is currently racing the National USAC midget series this season in the midwest, and in part, decided to run the series because a bunch of folks in the midwest repeatedly kept saying, yeah, we know of you, seen those videos of you.

And it may be, that I may simply switch to an approach next season of taking one, two or three drivers and doing only their racing, promoting the driver as the primary goal, over attemtping to present racing itself as the goal.

Anyway, different approaches, different goals, different efforts. At the moment, racing in the northwest, as well as the entire rest of the country has yet in my opinion to view the inter-net as a major source of media exposure for them. I refer to short track racing here, obviously not the big three that fully understand the use of the inter-net - that being NASCAR, IRL, and World of Outlaws.

Good question though, thanks for asking.

 

Last edited on Monday Jul 7th, 2008 05:17 AM by

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 Posted: Monday Jul 7th, 2008 05:41 AM

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My Dirt Cup video from last year......... which was basically one of my first videos ever, and looking back now I think it kinda sucks....... has almost been viewed 19,000 times. Granted... I was hoping for a billion views.... but gotta take it in baby steps.... :P 19,000 views is "some" exposure for NW racing.

I just want this year's Dirt Cup video to make the 50,000 views mark (in a year)......... so help me out people and email it to everyone you know and post it on every web page you have.... :cool: I'm going to be very disappointed if it's only been viewed 49,000 times by the time the next Dirt Cup comes around.

Here's an embedding code if you have a web page:

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/LG4A5Igv5XM&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

Thanks!!!  :D

 

Oh... and one thing I've discovered....

It doesn't matter if people are doing for free what you want to mold into a paying hobby or career. If what you create is good enough... people will pay to have it. It's all about "service" and the "experience the customer receives." I can make a taco at home... but I've spent many dollars at Mexican restaurants to get what I could provide my self for half the cost, all becasue of the reasons mentioned above. So.... who cares if people are creating videos for free? All it means is that you need to create something even better that people will want to pay for.



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sprint_car_fan2007
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 Posted: Monday Jul 7th, 2008 05:57 AM

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Loren wrote: sprint_car_fan2007 wrote: Loren wrote: Travis Rutz fan wrote: sprint_car_fan2007 wrote: I think that you tube is a good place to post videos for people that cant make it to the races can watch  the races on video.  I think the you tube videos are as good as every other pearson that does racing videos.
sorry My brothers acount was still logged in I was the one that rote what it says above.


Hi - we all do this for fun. And it makes us feel apart of racing, of which, we are when we video tape, take photos, and share our efforts. Its all good. Even our opinions expressed help us all to further our abilities and our own development in bringing northwest racing to as many fans as possible. Doesn't matter if it is You Tube, or indivdual racing web sites, it gets our racing out to the fans. And that ain't a bad thing.

Oh really? doing it for fun huh..... Well in that case, why are you talking about charging people to watch your videos?


When I started this there was only Dirt Vision, world of Outlaws that was doing on-line webcasts. They were the only ones also that had a subscription, pay-to-view format. They still do. They now use older archived races as a means to develop further traffic for their web-site.

The idea for having a pay-to-view site is to generate revenue for a)myself so that I can expand to covering larger short-track racing events and b) to hopefully share some of that revenue back for purses for racing events.

I have been invited on several occansions to cover events for tracks / promoters outside of Washington. I just don't have the money for the transportation costs. Setting up a pay-to-view site might provide the revenue for me that would allow me to cover other events.

Basically, subscribers would be providing the necessary travel costs to enable me to go to races that otherwise I wouldn't be able to.

At the moment, there is zero monies being generated by anyone taking videos of racing in the Northwest. Lack of funding always means an inability to grow an effort.

I have been hoping to develop a product that is marketable. I have been working on it for the last four years as a serious hobby. I still, to this day, remain the only one in the entire country that provides full web casts of races totally free for viewing. DirtVision remains a pay-to-view site for their current season. 

Imagine if for 20 bucks you could settle down and watch Chili Bowl, Gold Cup, National ASCS events, Turkey Night, Silver Crown racing, National midget events - its all there to be done. But it will take financial support.

I have an excellent race videographer friend in the midwest who if the darn promoters would just pay his gas expenses, he would be presenting on the inter-net amazing coverage of midwest events! However, the promoters aren't willing to pay a few hundred bucks to promote short track racing through the inter-net. He provided full coverage of two tracks just a year ago. The main track got sold, the new management gave video taping rights to another guy who makes a few bucks to sale video tapes. This is the same track, mind you, that my friend covered and provided exposure for several major midget races that showcased several NASCAR drivers. We had our toe in the door for covering USAC events from the midwest. The new management couldn't see pass selling a few video tapes to having their track showcased via the net. Today that track has zero exposure in any national media form. Go figure. 

Anyway, any ability to expand the use of the inter-net to promote short track racing is going to take funding. And although it sucks, I am of the growing opinion that the only way to generate that possible funding is through a pay-to-view site.

And once you step into that world, you now cross over into a business matrix, and that would most likely require contractual agreements with promoters, or series for video coverage.

I am not sure I will find a track, or a series, that will be willing to provide exclusive video rights and take a shot at developing a pay-to-view effort. 

I have had some modest success in developing increased driver exposure. One is currently racing the National USAC midget series this season in the midwest, and in part, decided to run the series because a bunch of folks in the midwest repeatedly kept saying, yeah, we know of you, seen those videos of you.

And it may be, that I may simply switch to an approach next season of taking one, two or three drivers and doing only their racing, promoting the driver as the primary goal, over attemtping to present racing itself as the goal.

Anyway, different approaches, different goals, different efforts. At the moment, racing in the northwest, as well as the entire rest of the country has yet in my opinion to view the inter-net as a major source of media exposure for them. I refer to short track racing here, obviously not the big three that fully understand the use of the inter-net - that being NASCAR, IRL, and World of Outlaws.

Good question though, thanks for asking.

 

So, is your quality going to be better then Dirtvision? Because I've noticed Dirtvision, with there cybercasts, aren't very good in quality, and have problems running on certain computers. Just wondering because I know a lot of people who are angry with Dirtvision.com because they have paid to watch the cybercasts, and have hardly seen any races. Was just a question that I had in mind

Last edited on Monday Jul 7th, 2008 05:59 AM by sprint_car_fan2007



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 Posted: Monday Jul 7th, 2008 07:26 AM

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frizzy wrote:

It doesn't matter if people are doing for free what you want to mold into a paying hobby or career. If what you create is good enough... people will pay to have it. It's all about "service" and the "experience the customer receives." I can make a taco at home... but I've spent many dollars at Mexican restaurants to get what I could provide my self for half the cost, all becasue of the reasons mentioned above. So.... who cares if people are creating videos for free? All it means is that you need to create something even better that people will want to pay for.


Yuppers - well said - and I am slowly attempting to develop that. Check out the new USAC racing website. They are now using race recap videos - and are developing live streaming of their events. It looks like they are using the IRL feed, or at least there are comments to that. Haven't found when their next live race will be, and not sure why they are going with short race recaps and not presenting the full races on an archive stream. The USAC site is completely revamped and it will take some bugs to be worked out.  However, kudos for USAC. I had heard that USAC was going to be using the inter-net in an aggressive manner to gain back fans. Looks like they weren't kidding. I also find it quite interesting that USAC just might be finding a big dog friend in the IRL. Could we be looking at the IRL regaining its status as the premier leader in racing? The status that USAC once had. Unification may have certainly opened the door for such.

Silverlight has a built in live streaming function, however, I know notta of how it works. However, I read that Microsoft is pretty serious about blowing the doors wide open for use of live video via the net. Think of You Tube only high quality real time live video being produced by amatuer to professional video buffs.

http://www.mogulus.com is actually doing this now, where anyone can do a live video stream, and than mogulus overlays advertising on the stream. Silverlight is Microsofts response to adobe and the Flash products. Will be very interesting to see how far Microsoft will back and develop the Silverlight applications.

 

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 Posted: Monday Jul 7th, 2008 08:33 AM

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So, is your quality going to be better then Dirtvision? Because I've noticed Dirtvision, with there cybercasts, aren't very good in quality, and have problems running on certain computers. Just wondering because I know a lot of people who are angry with Dirtvision.com because they have paid to watch the cybercasts, and have hardly seen any races. Was just a question that I had in mind


Another great question. I agree that Dirtvision has a quality problem. Is the reason I don't subscribe myself.  However, I do not have the means to do live streaming. So Dirtvision is one up on the rest of us, as they can at least do live streaming.

My webcasts are all delayed from ten to fourteen days, if not sometimes longer.

Supposedly, Microsoft and its new application of Silverlight is going to facilitate live streaming. Now wouldn't it be a hoot, if one could actaully broadcast over the net a race live and in good quality. Microsoft is trying to bring this to the inter-net.

If they succeed, the only problem race fans will have, is which track to watch on Saturday night!

At present, the best at doing live events at really great quality on the net that I have found, is Comcast, that has done a bunch of live National Hockey League games.

I am really looking forward to the next time USAC does another live race web-cast. Sounded like their first one went fairly well for them.

 

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 Posted: Monday Jul 7th, 2008 04:06 PM

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Yep.... many of the "dollar making" websites now days are making their money off of advertising... not content. If you can create "content" that will bring thousands of people to your site every week.... people will pay to advertise on it. It's a little harder to do it the other way around (people paying to be on the site) 'cause free is always more appealing than "it'll cost 'ya." Ultimately what you want to do is offer the "main service" to the public for free. If it's good enough, you will have enough traffic to get the attention of advertisers. You would also be able to offer "additional services" on your site that people could pay for to better appreciate the free main service.

That's just my thinking on the whole thing. Especially in a sport where most of the drivers are out there 'cause they love it....... DEFINITELY not 'cause they're making any money (in most cases just losing money). But they do it each week in hopes of that chance that maybe they're the next Steve Kinser or Kasey Kahne. I think that's the way you've gotta look at this whole video endevor. Do it 'cause you love it.... no other reason. And just like the drivers.... maybe.... just maybe..... if you're good enough and it's meant to be.... you'll be able to make a living doing exactly what you love to do.... :)



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 Posted: Monday Jul 7th, 2008 04:28 PM

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or you could make a dirt cup video as cool as frizzy,s 2008 music video and make it about a 30 minutes long and sell it for $20 a copy.....that is one of the coolest race videos ive seen yet


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